How to Build a Successful Campaign

Using our Cross Media Marketing solution, building a successful campaign relies on a number of core components and skills:

1. A clean, accurate database. It’s a must; without it, you’ll be wasting your money and disappointed with the results. If you don’t have this, contact us and we’ll link you with one of our data partners.
2. Well thought-out creative design and strategy. Good looks and relevance to your customer profile, demographics and business strategy are essential.
3. Response incentivisation. In today’s marketing clamour, customers are smart and expect a reward for giving you the information you need. Offer a prize proportionate to the opportunity you’re presenting – a holiday, mobile phone or chance to win an Xbox for instance.
4. Channel selection. It’s horses-for-courses when it comes to selecting the most effective communication mechanism. Start by reviewing the information you have and what you want to capture. 
If you have email but not postal addresses, there’s one pointer. Alternatively, a postal address provides the opportunity to use pURLs and QR codes to take customers to a survey page where you can capture email addresses.
Naturally, we can help and advise with this element of your campaign planning.
5. Planning and Execution. Establish the individual elements of the campaign and the order in which they will reach the customer. Build a deadline into your response times and reinforce this in your messaging. Typically, a campaign timespan might be 80 to 90 days.
6. Measure Your Success! We supply all clients with their own ‘white-labelled’ marketing dashboard to generate the reports you need. They can be viewed, downloaded, drilled down and manipulated in any way you want.
Then you’ll know how the campaign performed and which was the most effective channel – social media, web, email or print. This will then inform your future marketing campaigns, making them more effective than ever.