Advertising and Marketing Agencies

Making the Most of the Best of the Best

Let’s not beat about the bush. We believe we have the largest, most sophisticated marketing toolkit in the UK. It enables you to add a revolutionary technology-driven dimension to your marketing offer, increasing sales opportunities with existing clients and winning new business.

How do we know? That’s what our existing customers tell us – and they’re some of the UK’s biggest agencies, with a daily need to demonstrate a solid Return on Marketing Investment (ROMI) to their own clients.

To maximise the benefits of this range of tools and provide instant visibility of performance and trends, each client gets a unique marketing dashboard, capable of generating a virtually unlimited variety of reports. The dashboard can be ‘white-labelled’ if required, so that printxchange is invisible to your clients.

Imagine the business gains you could expect from this range of tools:

Marketing Portals

We build and manage marketing portals for some of the world’s largest consumer brands.
So, if you are serious about brand management, exceeding customer expectations by delivering savings to them, and retaining creative control of your clients’ global assets, you should be talking to us.
We can supply you with a solution and train your operators to produce content, or we can be a resource you tap into as needed to perform any of the portal-related functions. Our team of experts in website development, typography, origination, production techniques, and custom software, are at your disposal

Retail Point of Sale

Every day, throughout Europe, we produce thousands of PDF pages for retailers – posters, signage, ticketing, shelf wobblers; you name it. We help you automate the process and make substantial savings along the way.
Any point of sale item can have embedded QR (Quick Response) codes, linking to your retailer client’s website.

Unique Communications and Mobile Marketing

Using the latest Cross Media Marketing solution we integrate your marketing activities seamlessly with social media such as Facebook, LinkedIn and Twitter, as well as communicating at more traditional levels using print and email.
Use printxchange or our software to create personalised URLs (pURLs), SMS messages, QR codes and other marketing messages that can be unique to each individual client, a powerful mechanism that generates high levels of customer response.
Measure and monitor the success of your campaigns via your customised marketing dashboard and build extra revenue for producing the additional, creative collateral to drive forward this technology.

Personalised Image Creation and Web Servers

Although image personalization has been available for some time, we take the concept to a new level by linking it into a marketing portal, so that when clients upload their customer database, final print-ready PDFs are generated with the images in place.
The same images can be used in emails and on landing pages, delivering the ultimate personalised marketing solutions to your customers.

Clipping Paths for Catalogues

We act as an instant, on-demand resource for some of the largest mail order catalogue companies in the UK, managing thousands of cut-out images for them every day.
Many customers have simply made the business decision to outsource this skilled but time-consuming service, allowing their experienced design teams to focus on the visual quality of the pages they produce. That way, they gain a productivity increase while controlling costs and human resource requirements, especially during busy periods.
The process is simple and smooth: You transmit your images at the end of your working day and they’re back with you, professionally clipped and ready for use, at the start of the next day.
Want proof? Send us three images and we’ll produce the cut-outs for you free of charge!

Page-Turning PDFs – With a Difference

When you want to leap from the printed catalogue to the dynamic world of online marketing, we have exactly the solution that will bring your product listings, descriptions and displays to life.
Replace the price and content limitations of the printed page with an online solution that includes animated page turning, off- and on-the-page videos, and 360-degree animated images.
Extend this concept, as some of our customers have done, by using this functionality to show packing and assembly instructions.

The Ultimate in Cross Media Marketing

As its name suggests, Cross Media Marketing exploits multiple channels to deliver your messages. This ranges from traditional print, through the services outlined above – email, personal URL (pURL) landing pages, SMS, QR codes and social media integration.
Using these channels in combination can produce measurably outstanding results. As part of a coordinated campaign, your message is reinforced and your response rates correspondingly dramatically increased.
There is no beating the power of personalisation. For instance, you might produce individual printed postcards, like the one shown, with its unique pURL. Or it could additionally contain a QR code with the same information, which a user with a smartphone could scan, to be taken instantly to your campaign landing page.
Try it yourself and see this remarkable service in action: www.alansmith.invite.uk.com.
Here’s the other great thing: All customer survey responses and usage are visible in real-time and can be downloaded as an Excel® file. You can analyse this, review your campaign performance and report back to your customer.
Need more convincing of this incredible technique? Click our ‘request a webinar’ page and we’ll arrange a one-to-one demonstration.