Personalised URLs

Personalised URLs: Link Direct Mail and Internet Response Channels
Printxchange and Mindfire allow you to create, manage, and analyse marketing campaigns using Personalised URLs and Landing Pages. By doing so, you can:

• Improve direct mail response rates.Provide relevant content in response to preferences.
• Engage responders in more meaningful dialogue.Convert responders’ preferences into revenue.

When used in conjunction with direct mail, Printxchange and Mindfire enables you to do the following:

Step 1: Attract. Print Personalised URLs on each Direct Mail Piece
Using your campaign’s Mail File, Printxchange and MindFire generates and hosts a Personalised URLs for each recipient, as well as automates the process of inserting these unique addresses into the mail file for inclusion in each direct mail piece.Since studies have shown that more than 42% of direct mail recipients prefer to respond online, Personalised URLs provide a convenient response option.

Step 2: Interact. Capture Visits to the VIP Landing Page
When John visits his Personalised URL, he’s visiting a VIP Landing Page built specifically to support the direct mail piece he holds in his hand.For example, the VIP Landing Page’s creative matches that of the mail piece. Upon arriving at JohnSample.MyOnlineReply.com, a welcome message thanks John for visiting.
Step 3: React. Generate Leads, Print Reports, & Follow-up
Printxchange and Mindfire captures John’s activity for additional follow-up and lead generation – all in real time.
Comprehensive reports display campaign response rates, visitor patterns, and detailed lead information. Follow-up with sales leads as they come in!