Mobile marketing is quickly becoming an essential ingredient for success in marketing campaigns. According to Forrester’s study on Interactive Advertising Models completed in July 2009, mobile advertising in the US will grow from $391 million in 2009 to $1.2 billion in 2014. This increase represents a 27% compound annual growth rate (CAGR), making mobile marketing second only to social media marketing with a CAGR of 34%.
With mobile marketing on the rise, LookWho’sClicking® can help you generate additional revenue by integrating print, web and mobile into your marketing campaign using SMS and QR codes.

SMS communication

Short Message Service (SMS), also often referred to as texting or text messaging, has become a popular way of communication, especially among teens and younger adults. According to Nielsen Mobile, the typical U.S. mobile subscriber sends and receives more SMS text messages than telephone calls.
With Printxchange and MindFire, you can:

• Send personalised SMS reminders your webinar attendees one hour before the event
• SMS your sales team immediately after a prospect has downloaded a whitepaper from your microsite
• Set up and send triggered text messages to respondents who meet certain criteria
• Schedule and send daily SMS text messages to all attendees at a trade show with a special offer if they visit your booth
• And many more…

Printxchange and MindFire’s SMS functionality not only differentiates you from other service providers, but also improves your clients’ campaign results by sending timely, personalised text messages that immediately impact the target audience.