What is cross-media marketing?

Cross-media marketing, also known as “multi-channel marketing” or “integrated marketing”, links traditional offline media such as direct mail and print ads with the interactive capabilities of Web, mobile, and social networks.Cross-media marketing combines data, message, media and technology to achieve this single goal: tracking and improving the return on investment (ROI) of marketing campaigns.

Printxchange and MindFireInc offer robust software as a service marketing platform. With our complete range of training and go-to-market support, printers, ad agencies, direct marketing agencies, and corporate marketers can expand their business by creating and managing successful cross-media marketing campaigns.

Cross-media marketing brings print and marketing service providers business growth opportunities. With the increase in online media consumption and the rapid growth of mobile applications, running a successful campaign is difficult without including new media. Forrester Research reports that marketers will spend more than $55 billion in interactive marketing by 2014. For print and marketing service providers who are serious in expanding their business, cross-media marketing is no longer a nice-to-have; it is a must.

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Cross-media marketing brings several advantages:

• The power of personalization: Building long lasting relationships with your customers is about relevance. With Printxchange and MindFire, you can build and deliver an individually crafted data-driven message based on each recipient’s preference.
• Increasing response rates: Studies show that compared to traditional static direct mail campaigns, cross-media marketing campaigns can increase response rates by 300 to 500 percent. Using a variety of carefully selected channels to quickly deliver a targeted message increases the likelihood of response.
• Real-time visibility: In today’s economy, marketing professionals try to maximize the return on each dollar they spend. With Printxchange and MindFire’s powerful Marketing Dashboard, you are in full control of your campaign. You can monitor the campaign results immediately after launch and adjust your messages, offers, or channels accordingly.